About Soham Changrani
Crafting Memorable Dining Experiences with Expertise and Passion

Turning Restaurant Ideas into Successful Dining Destinations
With over 15 years of experience in the dynamic restaurant and hospitality industry across India and the UAE, I’ve built, launched, and scaled several well-known F&B brands, including Yauatcha, Daalchini, Shanghai Station, and Poke & Ceviche. My expertise spans restaurant management, concept development, franchising, staff training, and operational excellence.
A Journey Driven by Passion and Excellence
I’ve always believed that the heart of the hospitality business lies in creating unforgettable guest experiences. My journey began with a deep-rooted passion for food, service, and the art of hospitality. Over the years, I’ve led teams, developed innovative restaurant concepts, and transformed business ideas into profitable brands that resonate with customers.
Our Vision
From Concept to Reality
Whether launching a boutique café or scaling a multi-location restaurant brand, I specialize in end-to-end restaurant consultancy. This includes:
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Concept Development: Crafting unique, customer-driven concepts
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Menu Engineering: Designing menus that delight and drive profitability
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Operational Setup: Establishing efficient workflows, kitchen layouts, and service protocols
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Staff Recruitment & Training: Building teams that embody the brand’s values and deliver exceptional service
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Franchising & Expansion: Guiding businesses toward scalable and sustainable growth
What Makes us Different?
Unlike large consulting firms with hefty price tags, I offer a personalized, one-on-one approach designed around your business needs. Working independently reduces unnecessary overhead costs, allowing me to deliver world-class consultancy at competitive rates without compromising quality.
Here’s what you can expect:
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Tailored Solutions: Every restaurant is unique; so is my approach. I customize strategies that align with your vision, budget, and market potential.
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Hands-on Expertise: I’m deeply involved in every stage, from initial planning to post-launch growth.
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Cost-Effective Services: I deliver top-tier consultancy at a fraction of the industry-standard fees, ensuring you receive maximum value for your investment.
My Philosophy
At SOH - The S’ of Hospitality, I believe that success is built on strong partnerships, guided by trust, transparency, and a shared passion for delivering excellence. My goal is to help restaurant owners bring their vision to life while ensuring operational sustainability and long-term profitability.
Let’s Build Something Great Together
Whether you’re a first-time entrepreneur entering the restaurant industry or a seasoned operator looking to expand, I’m here to guide you every step of the way. Let’s create a memorable dining experience that customers love and a business that thrives.